The ALTER EGO
       
     
SKETCHES AND CONCEPT
       
     
COLD ARMOUR
       
     
THE PERFECT INITIAL RITUAL
       
     
PACKAGING
       
     
DIGITAL SUPPORT
       
     
The ALTER EGO
       
     
The ALTER EGO

Over a year and a half of intense development to achieve this exclusive protective shield for iPhone X and iPhoneX Max . This project marks also the beginning of a long collaboration with GRAY International Singapore. https://gray-international.com/ . “Gray” , “Gray International” and “ELTER EGO” brands are registered trademarks and all rights are reserved to their respective owners.

SKETCHES AND CONCEPT
       
     
SKETCHES AND CONCEPT

The germ of the project revolves around the idea of an innovative shield, an armor capable to protect, but also make the difference and be unique.

The sharp, high-tech, precise and uncompromising language of EPTA Design has embraced Gray's philosophy and mindset. The exploration was very extensive, here there is only one thousandth of the work done.

COLD ARMOUR
       
     
COLD ARMOUR

After months of formal research, the faceted, mathematical and pure sculpture emerged from the dark. A hard, sharp and cold armor designed to protect something fragile and soft was born.

THE PERFECT INITIAL RITUAL
       
     
THE PERFECT INITIAL RITUAL

The impenetrable armor was designed with a new concept of protection and "dressing". ALTER EGO was designed to be assembled with a small ritual. First the perfect silicone gasket, then the two titanium shells and finally, through a screw, the tightening to finally close the armor.

Only with the perfect allen you can do this.

PACKAGING
       
     
PACKAGING

Epta design has invested alsoa a lot of time to design an appropriate packaging for Alter Ego. The outer box comes from a milled a solid aluminum block. The front and back plates are held together by 4 powerful magnets. The scratch on the armor has also been replicated on the outside to create something precious to keep over the time.

DIGITAL SUPPORT
       
     
DIGITAL SUPPORT

EPTA Design has also provided all the digital support to create the virtual catalog of Alter Ego on the GRAY website https://gray-international.com/collections/alter-ego-for-iphone-xs . Static 2d rendering